Sold by: Pegasystems
Enable sellers to prioritize, engage, and close the right opportunities faster using AI-driven insights, next-best actions, and workflow-guided sales execution-improving productivity, consistency, and win rates across complex B2B selling environments.
Overview
Pega Sales Automation empowers sales organizations to increase productivity, improve win rates, and deliver more consistent selling experiences by embedding AI-driven insights directly into everyday sales workflows. Rather than relying on static CRM data, sellers are guided by real-time decisioning that adapts to customer behavior, deal context, and business priorities. This approach is well suited to complex, relationship-driven sales models common in financial services, insurance, healthcare, communications, manufacturing, technology, retail, and the public sector.
Included in this offer
- Pega full as-a-Service experience with an entire Route to Live supporting application lifecycles from development through testing and go-live.
- Pega Sales Automation, including the Pega GenAI for Sales Automation package, empowering teams from design time to run time with trusted, enterprise-grade AI.
AI-driven, guided selling execution.
The solution combines predictive analytics, next-best-action recommendations, and workflow automation to help sellers focus on the highest-value opportunities at every stage of the sales lifecycle. From lead and opportunity management to account planning and deal execution, Sales Automation ensures sellers always know what to do next-supporting long-cycle, multi-stakeholder sales common in regulated and enterprise markets.
Connect data, decisions, and processes across the enterprise.
Built on Pega's low-code platform, Sales Automation connects data, decisions, and processes across CRM and enterprise systems. Sellers benefit from consistent guidance across channels and teams, while leaders can standardize best practices across industries such as banking, insurance, healthcare services, telecommunications, manufacturing, technology, retail, and government contracting.
Deploy AI you can trust.
AI-driven guidance in Pega Sales Automation is transparent, explainable, and governed by business rules and workflows. This ensures sales recommendations align with enterprise policies, compliance requirements, and go-to-market strategy-critical for regulated industries and public sector selling.
Key Capabilities
- AI-driven opportunity and account prioritization
- Next-best-action recommendations for sellers and managers
- Guided selling workflows and deal progression
- Embedded analytics, pipeline visibility, and forecasting insights
- Seamless integration with CRM and enterprise systems
Highlights
- Increased seller productivity and focus on high-value activities
- Improved win rates through AI-driven prioritization and guidance
- Greater forecast accuracy and pipeline transparency
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months | Overage cost |
|---|---|---|---|
Sales Automation | Sales Automation for 50 users | $150,000.00 | |
Sales Automation | Sales Automation for 200 users | $576,000.00 | |
Sales Automation | Sales Automation for 500 users | $1,380,000.00 | |
Sales Automation | Sales Automation for 1000 users | $2,640,000.00 |
Vendor refund policy
As defined in terms, or as required by applicable law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Pega customers can access comprehensive support through: Pega Community Support - documentation and expert resources: https://community.pega.com Global Customer Care: https://msp.pega.com and Contact Support:
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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