Sold by: Impartner
Impartner PRM is the most advanced, AI-powered platform for accelerating partner-driven revenue. Built to centralize data across systems, it provides a unified view of partner performance, pipeline, and engagement. Embedded AI and automation streamline onboarding, deal registration, co-selling, and content delivery that drives efficiency and eliminates friction across the entire partner journey. With no-code orchestration, real-time insights, and dynamic personalization, Impartner transforms the partner experience from transactional to strategic. Trusted by the world's leading ecosystems, Impartner helps companies scale faster, deepen partner engagement, and convert indirect revenue into a predictable, high-performing growth engine.
4.5
Overview
Impartner is the world's leading Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) platform, trusted by global enterprises to accelerate growth through their partner ecosystems.
Purpose-built to scale indirect sales channels, Impartner empowers organizations to recruit, onboard, enable, engage, and grow every type of partner, including resellers, distributors, MSPs, system integrators, consultants, alliances, and more, with unmatched efficiency and impact.
With a modern, AI-powered architecture and proven best practices built in, Impartner helps businesses convert complex ecosystems into predictable, revenue-generating growth engines.
Features and Benefits
Transact deal registrations on AWS Marketplace: Our HyperscalerGTM product makes private offers with partners easy and scalable.
AI-Powered Partner Management: Impartner embeds artificial intelligence across workflows to streamline: onboarding, training, deal registration, business planning, co-selling.
Predictive insights, partner scoring, and automated recommendations accelerate time-to-revenue while optimizing every step of the partner journey.
Centralized Data and CRM Integration: Unlike point solutions or heavily customized alternatives, Impartner provides a single, centralized hub for partner data. Deep, real-time integrations with Salesforce, Microsoft Dynamics, HubSpot, and other CRMs ensure consistent data flow across direct and indirect channels, giving partner and sales leaders a unified view of pipeline, performance, and ROI.
Journey Builder & Orchestration Studio: Impartner's Journey Builder delivers consumer-grade experiences that guide partners through onboarding, enablement, and performance milestones.
Orchestration Studio, a no-code integration engine, automates data workflows across your tech stack, connecting PRM to LMS, ERP, marketing automation, and other mission-critical systems.
Through-Channel Marketing Automation (TCMA): Drive demand through partners with automated, co-branded campaigns, Google Ads for the Channel, social and email syndication, and customizable marketing assets. Impartner TCMA is proven to increase lead volume and quality while making it simple for partners to participate in vendor-driven campaigns.
Co-sell with HyperscalerGTM: Impartner's one-of-a-kind and highly impactful solution connects your partners to transact on hyperscaler marketplaces like AWS.
As part of the deal registration process on the Impartner platform, your partners can choose to transact a deal through a marketplace of their choosing with the click of a button.
Scalability and Extensibility: Built for growth, Impartner supports organizations from emerging programs to global enterprises managing tens of thousands of partners. With extensible custom objects, multi-currency support, multi-language deployment, and global scalability, the platform adapts as ecosystems expand.
Partner Experience (PX) Focus: Every feature in Impartner is designed with the partner in mind. A modern, mobile-friendly interface, personalization capabilities, and single sign-on (SSO) ensure a seamless, intuitive partner experience that drives higher adoption and engagement.
Why Customers Choose Impartner
Organizations choose Impartner because it provides faster time-to-value, higher partner adoption, and stronger ROI compared to alternatives.
Customers report:
- Up to a 32% increase in channel revenue in the first year
- 75% lower cost per lead
- Measurable improvements in partner engagement and retention.
With affordable scalability, Impartner enables companies to build thriving ecosystems without the high customization costs or IT burden of legacy PRM options.
Whether you're launching a new partner program, scaling globally, or modernizing your ecosystem to drive co-sell motions with AWS and beyond, Impartner provides the automation, intelligence, and partner experience capabilities you need to grow faster together.
Highlights
- Centralized Data and CRM Integration: Unlike point solutions or heavily customized alternatives, Impartner provides a single, centralized hub for all your partner data. Deep, real-time integrations with Salesforce, Microsoft Dynamics, HubSpot, and more ensure consistent data flow across direct and indirect channels, giving partner and sales leaders a unified view of pipeline, performance, and ROI.
- Journey Builder & Orchestration Studio: Impartner's Journey Builder delivers consumer-grade experiences that guide partners through onboarding, enablement, and performance milestones. Orchestration Studio, a no-code integration engine, automates data workflows across your tech stack, connecting PRM to LMS, ERP, Slack, Teams, marketing automation, and other mission-critical systems.
- Scalability and Extensibility: Built for growth, Impartner supports organizations from emerging programs to global enterprises managing tens of thousands of partners. With extensible custom objects, multi-currency support, multi-language deployment, and global scalability, the platform adapts as ecosystems expand. All with a focus on providing a best-in-class Partner Experience (PX).
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Buyer guide
Gain valuable insights from real users who purchased this product, powered by PeerSpot.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Enterprise Edition | Designed to scale and optimize world class partner programs. Up to 500 Partner Accounts/Companies with Unlimited Users included. Higher partner counts available, if needed. Integrated to your Dynamics 365, HubSpot or Salesforce CRM instance. Up to 2K API calls per month for advanced workflows and other integrations within our Orchestration Studio. | $150,000.00 |
Pro Edition | Perfect for growing mature partner ecosystems. Up to 500 Partner Accounts/Companies with Unlimited Users included. Higher partner counts available, if needed. Integrated to your Dynamics 365, HubSpot or Salesforce CRM instance. Up to 2K API calls per month for advanced workflows and other integrations within our Orchestration Studio. | $75,000.00 |
Ignite Edition | Built for companies growing their partnerships strategy. Up to 500 Partner Accounts/Companies with Unlimited Users. Higher partner counts available, if needed. Integrated to your Dynamics 365, HubSpot or Salesforce CRM instance. Up to 2K API calls per month for advanced workflows and other integrations within our Orchestration Studio. | $45,000.00 |
Emerge Edition | Made for the early stages of your partner program. Includes unlimited partner users and accounts. Integrated to your CRM instance, if applicable: Salesforce, Dynamics, or HubSpot. | $25,000.00 |
Vendor refund policy
All policies and agreements are listed on our site: https://impartner.com/legal/
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Each customer is provided access to our Customer Success Portal at https://success.impartner.com . For more individual support, please use our chat feature on
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Joseph S.
Highly Customizable but Requires a Learning Curve
Reviewed on Apr 01, 2026
Review provided by G2
What do you like best about the product?
I like how deeply customizable Impartner PRM is, especially their segmentation features. The ability to build custom audiences based on any parameters and show or hide certain aspects lets me create a custom digital experience that feels targeted and valuable to our users. I also appreciate how technical the platform is. While there's a steep learning curve, once you get familiar with its depth, you can make it do just about anything you need.
What do you dislike about the product?
I would say the biggest thing is learning and onboarding on the platform. There's not really great e-learnings or on-demand support resources in Impartner PRM. So it kinda makes it to where unless you have a resource at Impartner that you're working with, even more ideally a technical resource, it makes it really hard to learn the tool, but then also figure out what exactly you need to do for your specific need or want. I think that on-demand guided learning options could be a lot better. I also think that Impartner should adopt a Salesforce-like service or support system that really has a team of technical folks available at any time. I understand that may come at an additional cost. Without a really rock-solid on-demand learning, on-ramp, it makes it really hard for someone to figure out where exactly they need to go to do the things they need to do without that support. If I'm being honest, it wasn't easy. We are actually still getting everything fully set up to a true one point o state about a year in now. Part of that is due to turnover at the company, and part of it is due to Impartner's initial insistence on not having technical resources on sync calls, huddles, things that were integral for the project to flow. Now in the present day, I have dedicated technical resources as well as a project manager on a weekly call, which really helps move things forward. I think needing some kind of technical resource involved from the start is key to getting a fast initial setup. It really requires a lot of hand-holding to get it built started and actually get it from the ground up. If Impartner had as robust of a training platform like Salesforce Trailhead or something like that.
What problems is the product solving and how is that benefiting you?
I find that Impartner PRM solves the problem of automating data collection and tracking across multiple platforms, making it easier to manage partner activities and progress on a large scale.
Javed M.
Centralizes Partner Management with Ease
Reviewed on Mar 06, 2026
Review provided by G2
What do you like best about the product?
I find it easy to track deal registrations and have visibility into partner activities with Impartner PRM. It centralizes partner management and simplifies deal registrations. I appreciate the way it helps monitor partner submitted deals all in one place and improves transparency on the pipeline and activities. The initial setup was also very straightforward.
What do you dislike about the product?
I think the user interface could be more intuitive. The reporting dashboard could also be more flexible, and navigation between sections could be faster and simpler.
What problems is the product solving and how is that benefiting you?
I use Impartner PRM to centralize partner management and track deal registrations easily. It provides visibility into partner activities, helping monitor partner-submitted deals and improving transparency in the pipeline and activities.
Mohammad A.
Flexible, Scalable PRM with Exceptional Support
Reviewed on Mar 06, 2026
Review provided by G2
What do you like best about the product?
I love the flexibility of Impartner PRM. We can do so much with the PRM portal in terms of its capabilities, and there are abundant opportunities for customization. The platform is very scalable, growing with our business needs, and the ongoing support from Impartner is excellent. They even facilitate annual gatherings where we can learn from other companies using the platform, sharing best practices. It's a very user-friendly platform with a strong support network behind it. Also, the initial setup was very easy, thanks to the great support from the team at every step, ensuring a smooth transition and continued assistance.
What do you dislike about the product?
I believe maybe having more frequent best practices being shared would be key. And I believe, you know, knowing successes frequently about how others have used the platform would be really helpful. We have had annual gatherings in the past whereby we learned from others, but that's once a year. So I think having this more frequently or have a platform where we can learn how others are using it and getting the most out of it would be really useful.
What problems is the product solving and how is that benefiting you?
Impartner PRM helps us connect with global partners, providing a professional, flexible, and scalable interface that adapts to local needs as Vodafone grows. Its amazing ongoing support and customization options make it an invaluable platform.
Toshim S.
Efficient Partner Onboarding with Smooth Functionality
Reviewed on Mar 05, 2026
Review provided by G2
What do you like best about the product?
I like Impartner PRM because it has an easy-to-use interface and makes managing things simpler with smooth partner onboarding and easy deal registration. I enjoy the workflow automation and reporting features along with the capability for partner performance tracking. Additionally, the initial setup was very smooth, and I appreciate how it simplifies partner onboarding, streamlines deal registration, and provides efficient reporting.
What do you dislike about the product?
I don't like the reporting customization and tool speed in Impartner PRM. I wish there were more flexible report filters and easier report customization for faster insights. Also, the system's performance could be improved during large data loads.
What problems is the product solving and how is that benefiting you?
Impartner PRM helps me manage partner dashboards and metrics, streamline deal registration, and track partner performance efficiently in one place. Its easy-to-use interface and smooth partner onboarding enhance management and reporting.
Shailesh S.
Smooth Setup, Enhances Partner Experience
Reviewed on Mar 04, 2026
Review provided by G2
What do you like best about the product?
I use Impartner PRM for Partner Management, and it acts as the gateway for us. I like its ease of use, which is important for me. The dataload functionality is good, as we upload metrics every week from our internal system to Impartner. I found the setup and integrations to be very smooth.
What do you dislike about the product?
Nothing as of now.
What problems is the product solving and how is that benefiting you?
I use Impartner PRM for partner management, improving partner experience by allowing them to view deal statuses. Its dataload functionality helps us upload metrics weekly, enhancing our workflow.