Sold by: MASS Analytics LTD
Deployed on AWS
AI-powered marketing budget optimization software that turns Marketing Mix Model outputs into actionable strategies for scenario planning and ROI maximization.
Overview
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Your Model, Made Live
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Build a Forward-Looking Strategy
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AI Finds the Optimal Allocation
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Pick the Winning Scenario
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Introducing MassTer Mind
MassTer Mind by MASS Analytics is an AI-powered marketing budget optimization platform that enables business users to explore scenarios, optimize budgets, and make confident marketing decisions, without needing coding or deep statistical expertise.
Key Capabilities
Scenario Simulation and Forecasting
- Test different investment levels across channels, campaigns, and time periods
- Forecast outcomes for multiple what-if scenarios to understand potential impacts
- Account for both media and non-media factors when exploring scenarios
- Explore unlimited what-if questions to test investment strategies before acting
AI-Powered Decisioning
- Make decisions based on current market reality
- Double down on winning strategies with confidence
- Receive tailored insights for your specific business questions
- Optimization and dashboards reflect current market dynamics and updated model outputs
Optimization and Budget Allocation
- Run constrained optimization across channels and time periods
- Maximize ROI, profit, or other KPIs with flexible constraints like minimum and maximum budgets
- Consider synergies between channels in multiplicative models
- Allocate spend intelligently based on saturation curves and marginal ROI
Visualization and Reporting
- Interactive dashboards for quick insights into channel performance, saturation, ROI, and marginal ROI
- Granular reporting by period (week, month, quarter), segment, or channel type
- Export results for BI platforms like Tableau or Power BI
How MassTer Mind Works
- Import Model Outputs: pull results from MassTer or other validated sources
- Simulate Scenarios: test budgets, channel mixes, and timing to forecast potential outcomes
- Optimize Investments: run automated constrained optimization to maximize ROI or profit
- Visualize and Decide: use interactive dashboards and granular reports to guide marketing strategy
Part of the MASS Analytics Suite
MassTer Mind integrates seamlessly with the broader MASS Analytics platform:
- MassTer Studio: build accurate Marketing Mix Models without coding using advanced statistical techniques and machine learning
- MassTer Flow: automatically prepare data from multiple formats and sources with always-on data pipelines
- PACE on Snowflake: run MMM securely where your data lives with automatically refreshed models
Why Choose MassTer Mind
- Actionable and intuitive: translate complex model outputs into strategies anyone on the team can use
- Integrated and seamless: works hand-in-hand with MassTer for end-to-end marketing optimization
- Flexible and scenario-driven: explore unlimited scenarios to test investment strategies before committing budget
- Neutral and reliable: exclusively developed by MASS Analytics, ensuring unbiased insights and business-neutral recommendations
Highlights
- AI-Powered Scenario Simulation and Budget Optimization: Test different investment levels across channels, campaigns, and time periods. Run constrained optimization to maximize ROI, profit, or other KPIs with flexible constraints. Forecast outcomes for multiple what-if scenarios and account for both media and non-media factors - all without needing coding or deep statistical expertise.
- Interactive Visualization and Granular Reporting: Access real-time dashboards for channel performance, saturation curves, ROI, and marginal ROI insights. Generate granular reports by week, month, quarter, segment, or channel type. Export results to BI platforms like Tableau or Power BI. Dashboards reflect current market dynamics and updated model outputs for always-on decision support.
- Seamless Integration With End-to-End MMM Workflow: MassTer Mind works hand-in-hand with MassTer Studio for model building, MassTer Flow for automated data pipelines, and PACE on Snowflake for secure model execution. Import model outputs from MassTer or other validated sources. The platform is exclusively developed by MASS Analytics, ensuring unbiased insights and business-neutral recommendations.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Annual platform license | Annual subscription to the MassTer Mind platform. Pricing and terms are set per customer via a private offer. | $15,000.00 |
Vendor refund policy
All sales are final and MassTer Mind subscriptions are generally non-refundable. Specific refund and cancellation terms are governed by the agreement (including any private offer) entered into between MASS Analytics and the customer. To request a refund or discuss billing, contact MASS Analytics at Info@mass-analytics.com or +44 (0)208 123 2461, and our team will review the request in line with your agreement.
Legal
Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
MASS Analytics provides comprehensive support and training for MassTer Mind customers.
Onboarding and Training
New customers receive onboarding sessions to familiarize their team with scenario simulation, optimization workflows, and dashboard usage.
Dedicated Client Partner
Each customer is assigned a dedicated Client Partner for ongoing guidance, strategic advice, and assistance with getting the most value from the platform.
Help Desk and Knowledge Base
Access SLA-backed support through the help desk for technical issues, troubleshooting, and general assistance. A knowledge base is available for self-service guidance on common questions and platform features.
For support inquiries, please contact your dedicated Client Partner or reach out through the help desk.
Support contact: Email: support@mass-analytics.com Phone: +44 20 8123 2461 Website: https://mass-analytics.com MASS Analytics, WeWork, 184 Shepherds Bush Road, London, W6 7NL, United Kingdom
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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