Overview
Klaviyo is the autonomous B2C CRM. We bring real-time customer data, intelligence, and agents together so brands can power more valuable customer experiences.
Most brands are stitching together separate tools for data, messaging, analytics, and service. Data sits in silos. Teams move slowly. Personalization stays shallow. Klaviyo eliminates that by running everything on a single unified profile, so teams move fast without developer dependency or operational overhead.
At the core is a real-time, lifetime view of every customer, every interaction, purchase, and preference in one place, fed by 350+ native app integrations. Every message adapts to the individual, with content, timing, channel, and offer determined automatically across email, SMS/RCS, mobile push, WhatsApp, onsite personalization, ads, and service conversations.
Klaviyo's agents act on those decisions at scale. Marketing Agent plans and runs campaigns, flows, and content automatically. Customer Agent answers questions, recommends products, and escalates with full customer context. Even small teams can operate with big-brand sophistication.
Klaviyo Data Platform connects to Snowflake, Databricks, BigQuery, Amazon Redshift, Amazon S3, and Microsoft Azure Synapse Analytics, closing the loop between data science and marketing activation without reverse-ETL tools or custom pipelines.
Brands using Klaviyo see an average 75x ROI. Customers report results like 15x ROI on SMS, 46x ROI on omnichannel programs, and 40% lower total cost of ownership after consolidating onto Klaviyo.
Highlights
- A real-time customer profile built on a flexible data foundation with over 350 pre-built app integrations
- Intelligence that decides what should happen next for each individual. Agents that act on those decisions across every channel
- Enterprise ready simplicity: marketer-friendly platform empowers teams to self-service and execute powerful workflows without requiring developers
Details
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
Pricing
Dimension | Description | Cost/12 months |
|---|---|---|
Enterprise Platform | Available via Private Offer only. Annual subscription. Pricing is based on your contact volume, channels, and feature set. | $250,000.00 |
The following dimensions are not included in the contract terms, which will be charged based on your usage.
Dimension | Cost/unit |
|---|---|
All overages charged monthly-in-arrears on excess usage of entitlement | $0.01 |
Vendor refund policy
Please see end user license agreement (terms of service)
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
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Support
Vendor support
Klaviyo offers multiple layers of support so every customer gets the help they need.
Every customer has access to 24/5 live chat support and email-based ticketing. Response times vary by plan tier. Standard customers receive responses to urgent issues within 4 hours, high-priority issues within 12 hours, normal issues within 24 hours, and low-priority issues within 48 hours. Professional customers receive faster response times of 2 hours for urgent, 8 hours for high, 12 hours for normal, and 24 hours for low-priority issues, with live chat available 24/5 plus weekend coverage during local business hours. Enterprise customers receive the highest tier of support with 1-hour response for urgent issues, 4 hours for high, 6 hours for normal, and 12 hours for low-priority issues, with 24/7 live chat access. Urgent issues are handled 24/7 across all tiers.
All customers have unlimited access to Klaviyo Academy and Professional and Enterprise customers also receive dedicated live training sessions. The Klaviyo Community connects customers to a global network of 36,000 plus members where brands share knowledge, learn best practices, and engage directly with peers and Klaviyo experts.
Customers can also access the partner ecosystem of 20,000-plus agencies and systems integrators for implementation support, CRM strategy, digital transformation, and ongoing management.
Professional and Enterprise customers have access to Customer Success Managers aligned to their business goals, as well as Expert Services including Solutions Architects, Deliverability Strategists, and Digital Strategists who provide strategic audits, optimization recommendations, and hands-on builds. Enterprise customers receive proactive deliverability monitoring, a named Deliverability Strategist, a dedicated Slack channel, and annual technical and deliverability audits.
Contact support by logging in at: https://www.klaviyo.com/support and get more details at
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.