Sold by: Salesforce, Inc.
Deployed on AWS
Make all your enterprise data ready for action, without moving it. Data 360 activates trusted context across your Agentic Enterprise, unifying your data, business logic, and governance into one complete source so every team and every agent is always working from a current, trusted picture of your business.
4.3
Overview
Data 360 is the engine that activates trusted context across your entire enterprise. Every data source you have - your warehouse, data lake, third-party signals, product data - gets connected to the business context that already lives in Salesforce: the business logic, shared language, guardrails, and automation. All possible without moving data, thanks to Zero Copy.
It works with the tools and teams you already have, including AWS. Data 360 connects directly to data where it lives, breaking down silos and harmonizing information using low-code tools so every department can power Agentforce, automate workflows, and make smarter decisions faster.
The result: every person on your team, and every AI agent working on your behalf, is always operating from a complete, current, and trusted picture of your customer and business, right now, in the moment it is needed.
Highlights
- Make all your enterprise data ready for action, without moving it.
- Power workflows, decisions, and analytics with one complete data source.
- Bring context and insight to your data so Agentforce can put it to work.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. Request a private offer to receive a custom quote. Sign in to view any offers that have been extended to you.
Legal
Content disclaimer
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Brandi B.
Salesforce Data 360: Easy to Use from Day One
Reviewed on Jun 05, 2026
Review provided by G2
What do you like best about the product?
What I like best about Salesforce Data 360 is the ease of use.
What do you dislike about the product?
I have not used Salesforce Data 360 long enough to find anything I dislike.
What problems is the product solving and how is that benefiting you?
We are moving from a (very old) CRM that had multiple data sources to Salesforce, so the possibilities seem endless.
Cathy H.
Agentic AI Marketing Intelligence That Turns API Analytics Into Insights
Reviewed on Jun 05, 2026
Review provided by G2
What do you like best about the product?
I like being able to pull together all the disparate marketing analytics via API and then use marketing intelligence with Agentic AI to generate insights.
What do you dislike about the product?
It’s not a feature that’s widely shared.
What problems is the product solving and how is that benefiting you?
No more scuba gear. Data 360 brings together multiple sources of performance data—GA, LI, Meta, spreadsheets, and more—into one place. With the new Marketing Intelligence platform, you can use Agentic AI to query that data, or set up your marketing performance analytics in other ways within Data 360 to surface insights. It cuts out hours of diving through dashboards, reports, and spreadsheets just to understand what’s working.
Carrie F.
Effortless Multi-Source Data Unification for Cleaner Contact Consolidation
Reviewed on Jun 05, 2026
Review provided by G2
What do you like best about the product?
The ability to unify data from multiple sources, takes the gas work out of consolidating contact information
What do you dislike about the product?
At this point there's nothing to not like!
What problems is the product solving and how is that benefiting you?
It's giving us the ability to bring all of our data together
Doreen B.
Accelerates Personalized, Efficient Member Experiences with Cross-Channel Data Integration
Reviewed on Jun 04, 2026
Review provided by G2
What do you like best about the product?
The data integration across channels will accelerate our ability to better meet member needs in a more personalized, timely, and efficient manner now and as we further explore agentic marketing capabilities in Salesforce.
What do you dislike about the product?
Concerned with any default settings allowing a marketing role to delete an account (perhaps accidentally or intentionally). Administrator can turn this potential hazard off, but it would be nice to default to not allow that to happen without deliberate permission or a failsafe in place to recover data insights.
What problems is the product solving and how is that benefiting you?
Serving as a central repository to migrate our disparate data silos for a better picture of our information, savings from releasing other platforms and ability to coordinate efforts
Retail
Great Out-of-the-Box Data Model, but Workflows Take Too Many Clicks
Reviewed on Jun 04, 2026
Review provided by G2
What do you like best about the product?
The way its out of the box data model captures many common customer attributes and touchpoints across industries. This enables quick wins out of the box instead of custom configurations.
What do you dislike about the product?
Way too many click required in a workflow. I am constantly going back to a main tab and clicking through many screens to get to where I need to go.
What problems is the product solving and how is that benefiting you?
Giving a click not code solution to building customer segments for a marketing team.