Sold by: Applying Consulting
Applying Consulting helps ISVs list their products on AWS Marketplace — commercially and technically. We prepare you for the Foundational Technical Review (FTR), integrate metering and billing APIs, and build the GTM platforms (partner portals, onboarding tools) your go-to-market strategy requires.
Overview
Applying Consulting is an AWS Advanced Partner with direct experience navigating the AWS Marketplace listing process, helping ISVs access one of the most powerful B2B sales channels available: AWS Marketplace enterprise buyers with pre-approved AWS budgets.
Getting listed on AWS Marketplace is not just a commercial decision — it requires passing the AWS Foundational Technical Review (FTR), a technical evaluation that validates your product meets AWS quality, security, and best practice standards. Many ISVs attempt this independently and fail because they do not know the evaluation criteria. Applying Consulting knows the process and accompanies you to approval.
Two fronts of engagement:
Commercial Front:
- AWS Marketplace registration and listing strategy
- Pricing model definition (SaaS subscription, contract, pay-as-you-go)
- ISV Accelerate program activation
- Go-to-market strategy for Marketplace channel
Technical Front – FTR Preparation:
- Architecture review against the FTR checklist
- Security controls validation (encryption, IAM, logging, backup)
- Disaster recovery and high availability assessment
- Remediation of gaps identified in the FTR checklist
- Accompaniment through the AWS review process until approval
GTM Platform Development:
- AWS Marketplace metering API integration
- Automated customer onboarding platforms
- Partner portal development for ISV channel management
- Billing and contract management integrations
Business impact: AWS Marketplace gives ISVs access to enterprise buyers who already have AWS budget approved — bypassing traditional procurement cycles. The FTR is the gate to that channel. Applying Consulting helps you get through it.
This service relates to AWS Marketplace, AWS Marketplace Metering Service, AWS Partner Network (ISV Accelerate, FTR), Amazon API Gateway, AWS Lambda, Amazon Cognito, Amazon DynamoDB, and Amazon CloudFront.
Highlights
- AWS Marketplace listing requires passing the Foundational Technical Review (FTR) — a technical gate many ISVs fail when attempting independently. Applying Consulting prepares your architecture, remediates gaps, and accompanies you through the AWS review process until approval.
- Commercial and technical support in a single engagement: ISV Accelerate program activation, pricing model definition, metering API integration, and automated customer onboarding platform development for your Marketplace listing.
- AWS Marketplace gives you access to enterprise buyers with pre-approved AWS budgets — bypassing traditional procurement cycles. The FTR is the gate. Applying Consulting helps you get through it commercially and technically.
Details
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Delivery method
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Support
Vendor support
Applying Consulting provides end-to-end support across the commercial and technical fronts of the AWS Marketplace listing engagement.
Support channels:
- Email CO: sales.colombia@applying.cloud
- Email PE: sales.peru@applying.cloud
- Website: https://www.applying.cloud
- Business hours: Monday to Friday, 9:00 AM – 6:00 PM (Lima, Peru / Bogotá, Colombia)
- Service delivery language: Spanish
Support scope: Buyers receive an FTR readiness assessment, gap remediation plan, architecture review, AWS review process accompaniment, Marketplace listing setup, ISV Accelerate activation, and metering/billing integration. Duration: 2–6 weeks for FTR preparation depending on product state.