Waltsoft Newsletter Platform

THE EMAIL NEWSLETTER PLATFORM THAT PUTS YOU IN CONTROL

The only serverless newsletter SaaS where every tenant sends from their own AWS SES. Unlike Mailchimp, ConvertKit, or Substack where one bad sender tanks everyone's deliverability, your sending reputation is 100% yours. No shared IPs. No noisy neighbors.

WHY TEAMS SWITCH FROM MAILCHIMP/CONVERTKIT:

• Shared infrastructure means YOUR emails land in spam because of OTHER senders
• No control over IP reputation or complaint rates
• Vendor lock-in with proprietary formats
• No AWS billing consolidation or enterprise procurement

BRING YOUR OWN SES (BYO SES) - TOTAL ISOLATION: Each customer sends from their own AWS SES account. Your domain, your reputation, your deliverability - completely isolated. You control bounce rates, complaint rates, and IP warming. SES costs on YOUR AWS bill ($0.10/1000 emails).

SHIELDFORM - INVISIBLE 3-LAYER BOT PROTECTION: Military-grade bot detection your visitors never see. No CAPTCHAs. No friction. Just clean lists.

• Layer 1: Honeypot + timestamp (catches 80% of bots instantly, zero cost)
• Layer 2: Behavioral AI (mouse movement, keystrokes, scroll, timing, fingerprint)
• Layer 3: SES email validation pre-flight (DNS + mailbox check before sending)
• Score 0-100: below 40 blocked, 40-69 challenged, 70+ allowed
• Real-time dashboard with score distribution, blocked IPs, repeat offenders
• Protects your SES reputation by preventing fake signups from triggering bounces

COMPLETE TOOLKIT:

• A/B subject line testing with automatic winner selection
• Real-time analytics: opens, clicks, engagement scores, growth
• Engagement: polls, likes, comments, social shares
• AI text-to-speech via Amazon Polly - newsletters become podcasts (Pro)
• Subscriber segmentation with tags and behavioral filters
• Import/export (CSV, no lock-in)
• Drip/welcome sequences with conditional logic
• Referral program with tiered rewards
• SEO-optimized archive pages
• Custom subdomain (newsletter.yourdomain.com)
• Double opt-in, one-click unsubscribe (CAN-SPAM/GDPR)

SETUP IN 5 MINUTES:

1. Subscribe via AWS Marketplace (creates your tenant)
2. Deploy the SES Connection Role using our one-click CloudFormation template (see Resources section below) - just enter your tenant ID and click Create Stack
3. Paste the Role ARN in Settings > SES Configuration
4. Click Verify - done. Bot protection activates automatically.

SES CONNECTION ROLE: After subscribing, deploy our CloudFormation template (available in the Resources section below) to create the cross-account IAM role connecting your SES to the platform. Least-privilege (sesv2:SendEmail only), ExternalId-protected. No manual IAM work needed.

PREREQUISITES:

• AWS SES with production access (not sandbox)
• Verified sending domain with DKIM/SPF/DMARC
• CloudFormation template handles everything else (see Resources)

PRICING:

• Starter $29/mo: 1K subscribers, 5K emails, analytics, bot protection
• Growth $79/mo: 5K subscribers, 25K emails, A/B testing, drip sequences
• Pro $249/mo: 25K subscribers, 100K emails, AI audio (Polly), priority support
• Overage: $0.75/1K emails. SES costs direct to AWS (~$0.10/1K).

COMPARE:

• Mailchimp Standard 5K: $75/mo + shared infra + deliverability risk
• ConvertKit Pro 5K: $111/mo + no bot protection + no SES control
• Waltsoft Growth 5K: $79/mo + YOUR SES + bot protection + full isolation

BUILT FOR AWS-NATIVE TEAMS:

• Consolidate email costs on your AWS bill
• IAM least-privilege, one-click CloudFormation deployment
• Enterprise procurement via Marketplace
• 100% serverless (Lambda, DynamoDB, CloudFront, S3)
• Encrypted at rest and in transit