Overview
AWS cloud channel partners (VARs, Consulting Partners, Distribution Partners, System Integrators, and MSPs) lose deals every day to five predictable problems: slow Statement of Work generation, inconsistent technical accuracy across sellers, missed ACE co-sell opportunities, under-utilized partner funding, and inexperienced sellers trying to cover accounts beyond their expertise. APEX Architecture Intelligence is the AI-powered pre-sales workspace purpose-built to solve all five.
APEX equips every seller and Solutions Architect on your team with the experience of your best rep. In a single conversation, APEX helps sellers come up with a cloud-based technical solution to a customer's business problem. Apex drafts accurate ACE opportunities and submits them to AWS Partner Central, generates architecture diagrams with official AWS, Azure, and GCP service icons, produces AWS Pricing Calculator estimates with shareable public calculator.aws links, writes comprehensive Statements of Work aligned to customer requirements, and evaluates partner funding eligibility across every AWS program (MAP, PIF, MDF, POA, and more) with current program criteria baked in.
Every artifact is attributable, auditable, and ready to hand to the customer the same day the conversation starts. Built-in human-in-the-loop review gates keep manager approvals tight. Multi-tenant isolation keeps your partner data, and your customers, properly walled off. SCIM 2.0 and SAML federation make user lifecycle management frictionless for Entra ID, Okta, and any standard IdP.
APEX is purpose-built for the AWS channel. It includes deep AWS service knowledge, current pricing data, live ACE pipeline integration, and access to the full AWS partner funding catalog. Role-specific workflows serve sellers, SAs, Alliance Managers, managers, and overlay teams with the tools each role actually uses: ACE drafting, architecture whiteboarding, funding plan assembly. Ship co-sell opportunities in minutes. Turn first-year reps into full-funnel producers. Capture every dollar of AWS partner funding your team qualifies for. That is APEX Architecture Intelligence.
Highlights
- Draft ACE co-sell opportunities and submit to AWS Partner Central in minutes, not hours. Built-in opportunity scoring coaches sellers to stronger submissions and flags duplicates automatically.
- Generate cloud architecture diagrams (AWS, Azure, GCP), AWS Pricing Calculator estimates with public shareable links, and customer-ready Statements of Work from a single pre-sales conversation.
- Evaluate eligibility for every AWS partner funding program (MAP, PIF, MDF, POA) with current criteria. Includes SCIM 2.0 / SAML federation, human-in-the-loop manager approvals, and multi-tenant data isolation.
Details
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
Pricing
Free trial
Dimension | Description | Cost/month |
|---|---|---|
Seller Seat | Per-user monthly license for Sellers (account executives, sales reps). Includes full access to chat, diagrams, pricing tools, SOW generation, ACE oppotunity submissions and Funding Analysis, and 10 hours of Apex real time meeting attendance, pooled across all users in the org. | $149.00 |
Solutions Architect Seat | Per-user monthly license for Solutions Architects. Includes All features from Seller License, PLUS: Human-In-The-Loop features, chat and artifcat gating (sellers can only download approved artifacts). | $189.00 |
Alliance Manager Seat | Per-user monthly license for Alliance Managers. Includes All features from Seller License, PLUS: Includes AI-assisted review of opportunities, AI-assisted evaluations of Opportunity and Solution quality, and in-depth review of funding opportunities by chat. | $249.00 |
Manager / Overlay Seat | Manager Per-user monthly license for Solutions Architects. Includes All features from Seller License, PLUS: Seller chat and artifact reviews. | $189.00 |
The following dimensions are not included in the contract terms, which will be charged based on your usage.
Dimension | Description | Cost/unit |
|---|---|---|
Collaboration Meeting Hour | Collaboration hours over 10 included per user, pooled across the organization. | $1.00 |
Additional Knowledge Base | Each Partner has two included Knowledge Bases. | $10.00 |
Seller Seat Overages | Seller per seat overages which apply to federated/SCIM customers. | $149.00 |
SA Seat Overages | SA Per seat overages which apply to federated/SCIM customers. | $189.00 |
Alliance Manager Seat Overage | Per seat overages which apply to federated/SCIM customers. | $249.00 |
All Manager-Overlay Seat Overage | Per seat overages which apply to federated/SCIM customers. | $189.00 |
Vendor refund policy
APEX offers a 30-day satisfaction guarantee: contact us within 30 days of initial subscription for a pro-rated refund of unused seat-time. Refunds do not cover completed services (generated SoWs, ACE opportunities submitted to AWS, collaboration meetings held, or funding plans delivered). Annual subscriptions are refundable pro-rata within 30 days; renewals are non-refundable. Contact: support@discovertap.com .
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Vendor support
APEX Architecture Intelligence is supported by Tap Innovations LLC. For technical issues, integration help, or billing questions, email support@discovertap.com . Standard business-hours response within one business day. Priority support for enterprise customers via dedicated Slack Connect channel. Full documentation and API reference available at docs.chatwithapex.com.
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