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Amazon Devices engineers needed AI assistance directly in their design tools to accelerate hardware development. But AI agents running locally on engineering workstations had no way to authenticate with AWS services without distributing credentials, creating unacceptable security risks. The Design Technologies team solved this challenge by implementing browser-based authentication that establishes user identity and enables […]

As digital advertising continues to evolve, cross-media measurement has become a tool for advertisers seeking to understand the reach and impact of their campaigns across various platforms. To enable it, Fifty5Blue collaborated with the industry as part of the Origin cross-media measurement initiative to create a Virtual People Model. This model is based on Fifty5Blue’s […]

Hannover Messe 2026 is almost here, and this year the conversation is all about putting AI to work on the factory floor. As the world’s leading trade show for industrial technology, Hannover Messe brings together industry leaders and practitioners in manufacturing, energy, and logistics to address key challenges facing global industry. This year’s event takes […]

Procurement teams increasing struggle with managing vendor selection and Request for Quotation (RFQ) processes effectively. Buyers spend significant time navigating multiple Enterprise Resource Planning systems and external data sources. They must consolidate supplier information, validate compliance requirements, and compare costs across vendors to identify the optimal option. This fragmentation causes delays, manual errors, and missed […]

As manufacturing organizations continue their digital transformation journeys, deriving maximum value from industrial data has become increasingly critical. To help manufacturers architect reliable, secure, and modern industrial data fabrics and accelerate their digital transformations, AWS introduces the new AWS Well-Architected Modern Industrial Data Lens. The AWS Well-Architected Modern Industrial Data Lens provides architectural best practices […]

In modern manufacturing, the ability to quickly access critical information and use the expertise of experienced operators is essential for maintaining high productivity and quality, as well as minimizing costly machine downtime. However, as skilled workers retire or move on and the workforce landscape changes, manufacturers often face the challenge of preserving institutional knowledge and […]

Digital Product Passports (DPPs) are set to transform the landscape of product transparency, regulatory compliance, and supply chain sustainability—yet organizations face challenges integrating data, verifying information, and adapting to evolving rules. In this post, we explore how we see AWS customers address the topic of DPPs and the role agentic AI plays in automating and […]

Smart product manufacturers are at a critical transformation point. With Gartner predicting that 80% of AI models will be industry-specific by 2027, and their recent analysis showing that AI-enabling cloud services are the future of cloud infrastructure, companies can no longer rely solely on traditional hardware sales to maintain competitive advantage. The shift toward digital […]

The payments industry stands at a transformative inflection point. Traditional payment systems built on rigid rules, manual processes, and legacy infrastructure find it difficult to navigate the evolving landscape of modern commerce. Today’s payment ecosystem demands solutions that handle increasing complexity while delivering the seamless, contactless, and autonomous experiences customers expect. Financial institutions have long […]

As shopping agents powered by artificial intelligence (AI) evolve from novelty to necessity, they promise to fundamentally reshape how consumers discover and purchase products. These intelligent digital assistants will soon be able to navigate multiple marketplaces simultaneously and make split-second purchasing decisions based on complex criteria including price, quality, availability, and consumer preference. For enterprise […]